Whose time is it anyway?

I went to McDonald’s for lunch today (number three, large, with diet Coke, to go). On the packaging of each item–burger wrapper, packet of fries, and soda cup–there is a sticker, which I am to peel off and perhaps instantly win fabulous prizes. No such luck. (Never mind the fact that the fine print says the contest ended a week ago.) Interestingly, each of my three non-winning stickers has a different way of saying sorry, with a corresponding Spanish translation printed below the English.

One reads, “This time’s not a winner.” Its Spanish counterpart is “Lo siento, no es tu hora de ganar,” which literally means, “I’m sorry, it’s not your time to win.” Of the different messages, I feel this one provides the most consolation (or given the phrasing, more like condolence), as if to assist you in the grieving process by saying, “I’m sorry for your loss. We all win eventually. It’s just not your time.” Heh.